BRANDING + IDENTITY

 

Soul Hooping 

 

PROJECT DESCRIPTION

The client has a unique business that incorporates meditation, exercise, healing and focuses around hooping. The challenge was to incorporate well being, energy, happiness, body chakra colors/areas all while still trying to be appealing. The text treatment communicates energy and happiness in a dynamic way with the bands of color that compliment the design next to it. The figure part of the logo translates the hooping element, energy, well being, body chakras and exercise. By using multi bright colored geometric shapes.

PROJECT DETAILS

Client: Soul Hooping
Skills: Identity + Branding
Role: Art Director + Designer