BRANDING + IDENTITY

 

American Strike Point 

 

PROJECT DESCRIPTION

The client wanted the Identity to represent the foundation of the martial arts studio. Power, discipline, strength, regal and proud. The lion is one element that fits those requirements well, but it needed to have typography treatment that complimented the lion. Angular, sharp and bold along with the shattered lower area to display the power and connection to martial arts.

PROJECT DETAILS

Client: American Strike Point
Skills: Identity + Branding
Role: Art Director + Designer